“I think we’ve got a couple of projects that we’re working on, but if you look at that map, it’s a very heavy overlay where the EVs are. Naturally, I asked Paul when Louisiana, my state, would have one. Texas, California, Florida, Connecticut, Georgia, and several others have JuiceBar chargers. JuiceBar has rolled out to several states. We continue to make improvements, continue to develop new products, but we’ve really wanted to make sure that we were able to offer a made-in-America product that was reliable, priced fairly, easy to use, and had the power levels to accommodate the newer vehicles coming out.” Where Can You Find A JuiceBar Charger Currently? “We decided that we were going to launch a product - a charger - that would address all of these issues. All of this creates more anxiety around adopting EVs. I drive an EV and I find still today too many chargers don’t work when I plug in, or I have to call the 1-800 number and they need to manually do a reset. The reliability of a charger is poor, customer service is not great, and the ease of use is a problem. “What we did see was that the charging industry as a whole just wasn’t ready for mass adoption. This is too much money moving to stop it. There’s venture capital going into battery manufacturing, etc.
“The amount of money that people are putting into the EV world now means that it’s an inevitability - in particular, the OEM automakers. As an EV owner, he’s run into a few charging issues that JuiceBar is solving with its new Gen 3 product. JuiceBar, he told me, will help solve this. I think that argument is over in spades.”Īlthough money is being invested into the EV space, the problem that Paul noticed was that EV infrastructure was simply not ready for mass EV adoption. One, it was clear to us even in 2018 that we were heading to an EV future. When we started doing due diligence on the company and on the market, there were a couple of things that we found. “For a lot of our employees, one of the first times they’ve had healthcare - that felt really good. It’s deteriorated, and so we’re able to offer jobs to people who may not have a college education but we can give them a salaried income, a 401K plan and health benefits. “We also have interests in bringing manufacturing back to the US as a way to bring middle class income - particularly in a state like Connecticut where we had a very strong manufacturing base. It was the combination of building a business in the right way and using it to do something positive to contribute to change that inspired him to jump in. He told me that he was turning 50 and was getting increasingly concerned about climate change and the direction where we were headed. Paul told me that his business partner called him out of the blue one day in January 2018, shared info about the company, and asked for help building it. I agree with the customers - it’s a cute and catchy name. Paul told me that he and his business partner originally bought the company and ended up deciding to keep the name because all of the customers loved it. In this first part, Paul shared with me how he got involved with JuiceBar, how he owned an EV before buying the company, thoughts on range and range anxiety, and where you can find a JuiceBar location. I first asked him about the inspiration behind JuiceBar. I sat down via Zoom with CEO Paul Vosper to talk more about this. It does not store any personal data.JuiceBar is an EV charging manufacturer that wants to build a national EV charging infrastructure that will sustain the environment for future generations. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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